Botree Software - Manager - Digital Marketing Mumbai

  • Location: Mumbai, Maharashtra, India

• Create marketing content and collaterals to drive awareness about our SAAS B2B offerings.
• Drive content marketing initiatives like blogs, articles, sales decks, and posts on social media
• Writing and managing blogs, and generating social media and email copy
• Define strategic roadmaps and deploy digital solutions across paid, owned and earned channels.
• Drive engagement on LinkedIn, Twitter and other social media platforms
• Knowledge of search ranking factors to improve website rankings
• Exposure to SEO, marketing campaign
• Creative briefing to the designer to create collaterals
• Responsible for keyword selection and keywords ranking and monthly traffic analysis using Google analytics.
• Ability to work independently, manage projects, and meet deadlines

Skills Required
• Excellent communication skills with a strong command of the language.
• Understanding of b2b marketing and experience with SaaS company is desirable
• Understanding of distribution management or salesforce management industry is desirable
• Should have hands-on experience with Google analytics, Hubspot and other tools for marketing automation
• Deep understanding of metrics to analyze the impact of website and social media outposts


Company Name: Botree Software International Pvt. Limited

Job details



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