Marketing Manager - [Y798] Pune

Responsibilities:

· Works directly with the management team of the organization to develop marketing programs, design marketing strategies and implement marketing campaigns.

· Establish positioning, identify target audiences and develop marketing plans with specific objectives across different channels and segments.

· Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.

· Analyze customer insights, consumer trends, market analysis and marketing best practices to build successful strategies.

· Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies along with recommendations on tactics.

· Conceptualize and execute multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels.

· Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes and provide sales support.

· Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.

· Identify the effectiveness and impact of current marketing initiatives with tracking and analysis and optimize accordingly.

· Present ideas and final deliverables to the management team and communicate with senior leaders about marketing programs, strategies, and budgets at regular intervals.

· Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns etc.

· Design, build and maintain the brand’s social media presence.

· Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

· Collaborate with agencies and other vendor partners.

Requirements and Skills:

· Bachelor’s degree in marketing or a related field.

· 5+ years of working experience in digital marketing, particularly within the industry.

· Demonstrable experience leading and managing SEO/SEM, marketing database, social media, and/or search & display advertising campaigns.

· Well-versed in the use of Organic Content as a marketing tool.

· Experience in optimizing landing pages and Sales funnels for optimizing conversion rates.

· Experience with A/B and multivariate experiments.

· Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, DataStudio, WebTrends, SEMRush etc.).

· Experience in setting up and optimizing Paid Ads campaigns.

· Able to work with colleagues at all levels to develop marketing goals and evaluate results.

· Good at problem-solving and communication.

Work Type: Full Time (Work from Office)

Location: Bavdhan, Pune

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